The Progressive Corporation Annual Report 2011
Client: Nesnadny + Schwartz
Creative Director: Mark Schwartz
Designers: Michelle Moehler | Keith Pishnery

To reflect personalization, digital artist Aaron Koblin developed a simple drawing tool where drivers have submitted over 100,000 interpretations of cars. The imaginations and experiences of people from all walks of life produced a variety of vehicles. Sedans, race cars, roller skates, moon rovers, and even more inventive creations have joined The Single Lane Superhighway.

Complete 2011 Annual Report PDF

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